7 Ways to Improve Your Landing Page Optimization: The Best Practices and Tips

In the highly competitive world of digital marketing, getting your visitors to convert into paying customers can be one of the biggest challenges you face. Optimizing your landing pages can be one of the most powerful tools in your online marketing arsenal. If you can make your landing page appeal to your readers and help them understand how your business can help them, you’ll be much more likely to get people to convert and buy from you.

You might be wondering how to do optimization? Landing page optimization means creating landing pages optimized with keywords, calls-to-action, and more so that your audience has no reason not to take the next step in the sales to funnel and buy what you’re selling.
This blog post will share landing page top tips for optimizing pages for search engines, readers, and social media.

The Benefits Of Using Different Types Of Property Management Apps

Apps for property listings will help you find commercial real estate listings and only show those specific to a region or property type. Such real estate apps are great resources for gaining information about a property before you pay a personal visit to it. Then various planning apps can help estate agents with their deals. Since this entire process requires strategic planning, the commercial real estate app comes with features that can help you organize tasks, create daily checklists, map out floor plan(s), and even allow you to take virtual tours of the respective property.
But this is not all. Real estate agents no longer have to worry about bad reviews as the numerous client relationship management apps available help to facilitate clients while the various administrative apps help to simplify task management, assisting in multiple areas, which may include document sign and scan, calendaring, setting reminders, and much more. While house hunting apps and rental property apps have brought about a new change in real estate, they have become convenient as they helped bridge the market gap between buyers, sellers, realtors, and investors. On the other hand, property management apps have proved to be a profitable professional venture for appreneurs. Surveys show that the majority of home searches usually start from the internet before they jump on any property management apps.

Write Your Page Title and Meta Description for Search

Search engine optimization of your landing page is essential and is perhaps the first and most important of all landing page optimization best practices. The title and meta description are crucial elements in ensuring your page appears in search results for relevant keywords, so writing them carefully is necessary. Additionally, you’ll want to include a meta description and keyword list for images on your landing page; these will help improve the SEO of any visual content on your site.

9 out of 10 people use Google as their primary search engine when looking for something online. So we need to make sure that our landing pages show up in Google's organic or sponsored results! This will require us to optimize our landing pages with well-written titles, metatags, H1 tags, etc.

Landing page optimization goes beyond writing good copy, though. We need to have a solid understanding of how landing pages work and what makes them convert into leads and sales. In order to do so, we need to learn about landing page best practices, tips, and tools available at our disposal.

Contact our search engine optimization experts.

Include Keywords in Your Headings

A good rule of thumb is to make sure that every page has a keyword-optimized heading tag on it. This way, Google knows what each page is about before even reading a single text word.

No matter what your industry is, you should have keywords in your heading tags (H1, H2, etc.) as they allow search engines to understand better what you’re offering. Having relevant keywords in your headings will help boost your SEO efforts. In other words, search engines will better understand what you offer and rank you accordingly. After all, if no one can find and read your content, then it doesn’t really matter how optimized it is.

If you don’t know where to start, try using tools like Google Keyword Planner or SEMrush to see which keywords are being searched for most often by potential customers. Then use those terms in your headings! It also makes it easier for people to navigate through your site.

Keep It Simple: We live in an age where more information is available than ever before and we have short attention spans because of it.

Use Rich Media and Text to Tell a Story

When designing a landing page, one of your biggest jobs is conveying value in a brief window of time. One of our favorite ways to do that is through rich media. This includes images, video, and even audio—as long as it’s relevant to your product or service. If you have an interesting story you want to tell, think about how that could play out through these mediums and make it part of your landing page.

For example, if you were selling t-shirts with funny sayings on them, you might include some photos of people wearing them in various places around town. Or, if you had a cleaning company, maybe include some before-and-after pictures of clean kitchens. The point is to use whatever tools are at your disposal to help tell your story quickly and easily for visitors who may not be ready to convert yet but still need more information before they buy.

There are three parts to every landing page: Call To Action (CTA), Headline, and Body Copy. It can seem daunting at first, but once you start writing, all three pieces will naturally fall into place.

Let’s break down each section one by one:

Call To Action

What exactly does your CTA button say? Is it clear what action users should take? Does it sound like something someone would actually say? Don’t just write Buy Now! Instead, try something like Get 50% off today only! You can also go further than simply telling users what to do next; you can explain why they should take that action.

Here’s an example, Start your free trial now and save $20 on your first invoice.

Notice how they don’t just tell you to start a free trial—they give you another reason to do so besides saving money. That way, users know there are two benefits associated with signing up for their service instead of just one.

Headline

The headline is arguably one of the most important elements of any landing page because it’s typically what convinces visitors to stay on your site rather than clicking away. So make sure yours says precisely what you want it to in order to grab attention and convey value.

And remember, less is more here. You want to keep your headline short and sweet so that users can quickly digest what you’re offering and decide whether or not they’re interested. Remember: no matter how great your offer sounds, if it doesn’t catch a user’s eye within seconds, then chances are good they won’t stick around to read anything else on your landing page. But, if you nail your headline, they’ll probably stick around to read everything else.

Body Copy

Once you’ve got a user’s attention with your headline, it’s time to reel them in with your body copy. While it’s tempting to throw everything and anything onto a landing page, resist that urge and focus on what really matters: getting a visitor to sign up for your product or service. In other words, keep things simple and concise.

Make it easy for users to understand what you’re offering and how they can benefit from it. Tell them what you do, how you do it, and why your product or service is better than anyone else’s. Of course, that’s easier said than done. So if you find yourself struggling to say what you want in a few sentences or paragraphs, consider turning to an outside source for inspiration.

Take a look at some of your competitors' landing pages and see how they frame their value proposition. Do they do it compellingly? Can you adapt what they're doing to fit your brand? If not, that's okay—just move on and come back to it later. At least you'll have a starting point for brainstorming ideas.

Book a consultation with an SEO expert today.

Increase the Clickthrough Rate of Your PPC Ads by Incorporating Testimonials

Did you know that 40% of people trust a positive review written by a real person over any other form of online advertising? Testimonials are one of the most effective landing pages optimization tools you can use—so make sure yours is at its best.

Here’s how:

• Make sure every testimonial on your landing page is unique (don’t use generic, non-specific language like Our customers love us!).
• Ask for reviews from your clients after they’ve received their order or service.
• When asking for reviews, be specific about what you want them to say (for example, How was our customer service? How easy was it to place an order with us? What did you think about our product/service? ).
• If possible, offer a discount or gift card as an incentive for reviews!
• Monitor which testimonials get clicked on and incorporate them into future landing pages.
• Don’t forget to update old landing pages with new testimonials as they come in!

Don’t have testimonials yet? Don’t worry—just add a call-to-action button or link that leads to a landing page where users can leave reviews.